The efficient management of physical store expansion and the incorporation of innovative technologies are fundamental for companies that want to stand out in the market.

Silvana Crespo, CEO and founder of Pipeline, shared her experiences at the 11th edition of Retail Expansion by Construct IN, on how to turn challenges into opportunities for sustainable growth.

In her lecture, Silvana explored the complexities of efficient planning and control, the importance of carefully selecting suppliers to optimize cost, time, and quality, and the relevance of understanding the strategic purpose of the brand to influence the choice of location, planning, and schedule control, as well as Capex management and projections.

Knowledge gained from her 21 years of experience in project coordination in sectors such as banking, telecommunications, and food retail, with stints at Hortifruti Natural da Terra, Planep Engenharia (responsible for civil construction for the Caixa Econômica Federal), and TIM.

“Retail is undergoing transformation with the incorporation of advanced technologies that promise more agile and efficient processes. Retail 4.0 not only modernizes store operations but also redefines the customer shopping experience, making it more connected and personalized,” she stated.

Next, learn more about the essential technologies for efficient management of physical store expansion, as well as some innovations from retail 4.0 that are revolutionizing customer experience.

 
Technologies for Retail 4.0

 Innovations that are transforming the customer experience

1 - Virtual Shelves

Virtual shelves are transforming the shopping experience by offering a multitude of options to customers without the need for physical space. These shelves allow consumers to view and select products through digital devices, providing a richer and more personalized shopping experience.

2 - Data Analysis / Heatmaps

These are powerful technologies that allow understanding customer behavior within the store. These tools help identify areas of higher traffic, optimize store layout, and improve product placement to maximize sales.

3 - Artificial Intelligence

AI is revolutionizing retail by personalizing the customer experience. Systems integrated with this technology can predict purchasing preferences, offer personalized recommendations, and even manage inventory efficiently, ensuring the right products are available at the right time.

The 5 technologies that transform construction

Innovative tools for more productive and efficient construction management

1 - Efficient management through software usage

360º remote construction management software, like Construct IN, is essential for monitoring progress and preventing delays. These platforms offer a clear and detailed view of each project phase, enabling efficient management of resources and time.

2 - Modular Construction

Modular construction is a revolution in the construction industry, allowing a timeline reduction of 30% to 50% and a cost reduction of over 20% in energy, maintenance, and operation. These buildings are assembled in modules off-site and then constructed on-site, providing significant efficiency and cost savings. (redirect to the cut from the 10th edition) here: https://youtu.be/xSjFaEIJHGE Kingspan - capex reduction.

3 - BIM (Building Information Modeling)

BIM allows for the creation of detailed 3D models of projects, facilitating planning, coordination, and early detection of potential issues. This technology improves communication among teams and ensures everyone is on the same page, reducing rework and delays.

4 - 3D Printing

This technology is revolutionizing construction by enabling the printing of parts and objects on-site, reducing timelines and optimizing resources, especially in areas with logistical challenges. It also allows for the manufacture of complex components with precision and speed.

5 - Drones

The use of drones on construction sites allows for quick and accurate monitoring and inspections. These devices capture detailed aerial images, help identify issues, and facilitate real-time decision-making, increasing efficiency and safety on-site.

Challenges in Implementing Technologies in Construction

Silvana concluded her lecture by saying that despite the clear benefits, the implementation of new technologies in store construction faces several challenges, including those already experienced. Here are the main challenges mapped out by her. 

Fear of the Unknown

Resistance to change is a significant obstacle, often caused by unfamiliarity and fear of the unknown. However, overcoming this fear is crucial for success in a constantly evolving world. Companies that quickly adapt to new technologies thrive, while those that resist risk falling behind.

Some strategies can be implemented to help overcome this challenge, such as fostering a learning culture, clear and transparent communication, gradually implementing new technologies with support. It is necessary to emphasize the benefits and opportunities that technology can offer.

Cybersecurity

With the increase in digitalization, cybersecurity becomes a critical concern. Protecting sensitive project data and ensuring information security is essential.

Skilled Labor

The lack of skilled labor to operate new technologies is a significant challenge. Investing in training and capacity building is fundamental to overcoming this barrier.

Cultural Change

Implementing new technologies requires a cultural shift within organizations. It is necessary to promote an open mindset to innovation and the adoption of new tools.

Investment

The initial cost of implementing some technologies can be high. However, the long-term benefits in terms of efficiency and cost reduction often outweigh the initial investment.

In conclusion, it can be said that adopting these technologies is not just an option but a necessity for coordinators and project directors seeking efficiency and innovation in the expansion of physical stores. 

“The key to success lies in the integration of these tools into the planning and execution process, ensuring that each step is managed effectively and that projects are completed on time and within budget,” Silvana concluded. 

WHAT IS THE RETAIL EXPANSION EVENT

The Retail Expansion is more than an event; it is a collaborative network aimed at promoting efficiency, innovation, Capex reduction, and excellence in the engineering, maintenance, and expansion sectors of retail and service companies. 

By bringing together executives from the field, we seek to discuss challenges, share best practices, and explore trends, all in an environment conducive to networking and exchanging experiences.

HOW TO PARTICIPATE IN RETAIL EXPANSION

Access to participate in the upcoming editions! 

https://constructin.com.br/retail