From the Uncertainty of Reports to the Accuracy of Data
A gap between what is planned and what is executed persists, even with available technologies. Understand the problem and why capturing reality is the answer.
The Brazilian construction industry is undergoing a digital transformation milestone. While some companies operate with integrated ERP systems, established BIM methodology, and digitized processes, others prefer to manage their projects through spreadsheets and other more traditional resources.
What both share is the unfolding of processes from manual reports, emails, communication via WhatsApp, and other fragmented actions when it comes to monitoring the construction site. Regardless of the level of digital maturity, many project managers face the same fundamental challenge: the gap between what was planned and what was executed.
Even with the most sophisticated management systems, the reality of the site continues to be communicated through subjective reports, out-of-context photos, and fragmented information. This makes decision-making an exercise in interpretation, not precision. This is where the problem lies!
The surprising thing is that the solution already exists: reality capture. Underutilized due to limited knowledge and misconceptions, many who have heard the term associate it exclusively with complex and costly technologies, such as Laser Scanning and LiDAR. A quick search on the topic, in turn, ends up reinforcing this misconception, creating the perception that the technology boils down to these tools.
The universe of reality capture is broader, and there are alternatives that, instead of complicating processes, simplify and provide greater accuracy, reliability, and control to construction management.
When we learn about the topic, we understand that reality capture functions as a bridge that connects planning to execution. It transforms reports into evidence, suspicions into certainties, and scattered data into actionable intelligence.
We dedicate this page to the topic for its relevance, in order to make all fundamental knowledge accessible so that leaders in the construction industry can benefit from this innovation.
What you will find in this guide:
Essential Fundamentals
We will decode the universe of Reality Capture, clarifying myths and distinguishing it from technologies like Virtual and Augmented Reality.
Concepts, Technologies, and Applications
We will explore the hardware, technologies, capture methods, processing, methodologies, and integrations of reality capture.
Solutions Overview
We will analyze the main available platforms, with an impartial view of their specialties and ideal applications.
Proven ROI
We will present concrete data on cost reduction, productivity increase, and risk mitigation, based on real cases from the Brazilian market.
Sectors in Transformation
Discover how retail, industry, mining, precision agriculture, historical heritage, and even public safety are applying reality capture to solve specific challenges in their markets.
Strategic Selection Guide
A practical methodology for selecting the ideal technology according to your specific objectives, budget, and scale of operation.
Success Stories
You will discover how companies like Petz, Leroy Merlin, and other retail leaders have applied these technologies to accelerate expansions and enhance project governance.
Construct IN's Vision
You will learn about our pioneering approach to the Brazilian market, including the concepts of Expanded Presence™, 360º Validation™, and Traceable Reality™.
How to navigate the material and extract the best from this content?
This is not just a traditional technical guide, but an interactive and navigable experience. Each section has been structured to work both as sequential reading and quick reference to specific topics.
We developed a dedicated page where you can explore each section according to your knowledge needs and time availability.
On the home page, you will see frames with the main topics and their summaries.
By clicking on each box, you dive into the details of that topic on a new page, and you can navigate between your main interests in the side menu.
In the last frame of the home page, you check the summary of all the material, in addition to being able to send your questions and suggestions for our guide, which is always under construction.
At the bottom of the home page, you will also find a dynamic FAQ with the main questions about the subject and Construct IN.
All of this was done based on real data and reliable foundations. Our mission with this material is to offer a complete strategic map for leaders looking to transform uncertainty into control, data into decisions, and technology into a real competitive advantage.
Get ready to discover how Reality Capture is redefining what it means to manage projects with excellence in Brazil — in a practical, interactive, and fully adapted manner to your reality.