A very persistent pain in the construction industry is the lack of qualified labor. With the growth of delivery and passenger transport apps, the sector is losing many professionals – especially younger ones, who see construction sites as an unhealthy work environment – and faces difficulties in finding workers. 

The data from the research conducted by Grua Insights and Agilean shows that more than 76% of construction companies have postponed deliveries of their projects in the last six months due to the shortage of professionals. In addition, more than 90% of the interviewed construction companies report having difficulties finding qualified professionals.

In this article, you will discover what other factors cause this shortage and what actions construction companies can take to reverse the situation and avoid delays in the delivery of projects.

Lack of proper training and qualification

One of the main factors for the shortage of labor is the lack of technical training programs. With the arrival of new technologies to facilitate construction work, it is necessary to train and prepare professionals to use the tools that increase productivity. 

Attraction of other sectors

With the growth of areas such as technology and services, many workers are migrating to these sectors, attracted by higher salaries and better working conditions. One example of this is the number of workers on app-based transport and delivery platforms: according to IBGE, about 1.5 million Brazilians were working with apps in 2022. This makes construction less attractive to the new generation, creating competition that complicates talent retention even more.

Unfavorable working conditions

The conditions on construction sites also have a significant impact. Often, the lack of safety, long hours, and the temporary nature of jobs discourage new workers. Additionally, the perception that construction is a difficult and underappreciated profession deters candidates.

Ageing workforce

Another concerning issue is the ageing workforce. With many professionals retiring and few new ones entering the market, the situation is likely to worsen if nothing is done.

Ways to reverse this scenario

Invest in training

Investing in continuous training and development programs is essential. Partnerships with technical educational institutions and internal courses can help create a new generation of qualified professionals. This not only improves team efficiency but also aids in talent retention.

Improve working conditions

To attract and retain professionals, it is essential to create a safer and healthier work environment. Ensuring adequate conditions, offering competitive benefits, and promoting a culture of respect and collaboration are measures that make a difference. Additionally, investing in the well-being and mental health of workers is an important step. Learn about the 3 P’s methodology that can assist in this process.

Moreover, aiming to attract the attention of young professionals, the research from Grua Insights also shows that the nomenclature of operational positions could be revised, as the perception of the position of Helper may deter workers. 

Value professionals

Recognizing and valuing the work of professionals is crucial. Offering fair salaries, recognizing performance, and providing growth opportunities in their career can increase motivation. Campaigns highlighting the importance of construction in society also help to improve the image of the sector.

Diversity policies

The presence of women in construction is still much lower than that of men. The idea of incorporating the productive potential of half the workforce in the country will only be viable if the conditions of the construction environment are improved, including awareness about physical and moral harassment.

Technology as an ally

Technology can be a great ally in addressing the labor shortage. Digital tools and automation can optimize processes, reducing dependence on labor and maintaining productivity even in tough times.