Efficient project management is what every retail company seeks to achieve success in its operations. To boost the quality of deliveries, Geberson Coelho, a specialist in fast-track construction for retail and high-performance team management, shared in his lecture at the 12th edition of Retail Expansion the importance of the 3 P's methodology and how to apply it to obtain increasingly better results. 

The teachings apply both in the context of expanding retail companies and also in managing teams in construction companies and other segments. In this post, we will show how integrating these three elements can be the key to increasingly better management and performance.

What are the 3 P’s

1. People: an essential asset in any company and the most important element for the success or failure of your business. Regardless of position and area, you need to know how to work in team harmony, as everyone is responsible for the final delivery. The way people are treated, motivated, and trained directly influences the success of the project. 

2. Processes: are the guidelines that define how activities will be done. They ensure that everyone involved clearly knows their role, as well as the impact of their actions throughout the project. 

3. Products: This is the final delivery, the main thing to be offered, which will take your brand name to the market. It needs to have quality, be good, and solve the customer's demand.

How the 3 P's connect

According to Geberson, the 3P’s methodology allows managers to take care of all dimensions involving the delivery of projects and construction: people create and improve processes, which if well executed allow the development of products, functioning as a chain reaction towards positive results. 

It is not a rigid academic structure, but integrating the 3 P's allows the manager to analyze critical points that need attention throughout the project. 

He also points out that, besides the method, it is important for managers and executors to adopt the 3 P's as a mindset, replicating it in all stages of the project and construction development process, implementing it as part of the routine.

Why adopt the 3 P's?

The implementation of the integration between people, processes, and products brings several gains to the project, including:

• Holistic approach

• Simplicity and clarity

• Balance

• Adaptability

• Focus on fundamentals

• Practical implementation

• Problem identification and resolution

• Emphasis on quality relationships 

The synergy and alignment between the P’s allow for greater efficiency and effectiveness in the routine. By taking good care of the people involved, you will find them motivated and taking ownership within their responsibilities; when processes are aligned, you have a clear view of points of improvement within workflows.

All of this results in better quality products and deliverables that reach clients and generate results and profitability.

Challenges 

As with any new process, implementation is challenging mainly because it causes resistance to change from those who are already involved and very used to the current process. 

Geberson points out that it takes time and continuous attention to ensure that all points are integrated and functioning in the best possible way. Implementing indicators to measure success or signal a change of course can also be a challenge, but it is a fundamental step for planning to work.

You may find other challenges in implementing the 3 P's, which are:

• Excessive simplicity or superficiality;

• Challenging implementation due to lack of resources;

• Dependence on strong leadership and effective communication;

• Adaptation to the specific context and particularities;

• Integration with other strategies.

“The integration between people, processes, and products requires willingness to make as many adjustments as necessary throughout the project,” quotes Geberson. Understanding the learning process is essential to overcome the obstacles listed above.

Implementation in practice

During the event, Geberson explained that the implementation of the 3 P's methodology goes through the following stages:

• Initial assessment: Identify the context in which your company operates and map out how the flow between people, processes, and products currently works;

• Strategy development: Outline objectives and how actions will be measured. A good tip is to use the 5W2H method (what, when, where, who, why, how, and how much). The method allows listing the most important strategies and bringing a rational action plan;

• Training: Train others involved in the project. Everyone needs to have their role in mind within the new structure and how the new workflow will be;

• Execution: Planning is of no use if not put into practice. Set a start date and start testing;

• Monitoring and evaluation: Establish metrics to track the evolution of the implementation. This data will give the precise direction to adjust the course or improve what already works.

Whether you are a manager or executor, you need to stay alert to new things that may arise in the project and construction routine; efficient professionals think about new processes, how to increase service quality, or assess the market for new product development or improvements. Therefore, remember to take care of people and develop teams. 

These are simple attitudes, but they make a difference in the final delivery.

The Retail Expansion

The Retail Expansion is not just an event, but a community whose goal is to collaborate to improve efficiency and bring innovation and excellence to the engineering, maintenance, and expansion sectors of retail and service companies. 

By gathering executives from the field in events, we create an environment for exchanging experiences, success stories, and a networking opportunity for those who participate. The topic covered in this article is from the June 2024 edition, but every month we bring new topics and different professionals to expand knowledge and grow our network. 

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